The two partners did not give any exact details about the exact term of the contract, which is said to run for five years from June 1, 2020, with « Nike » equipping the entire club up to the youth teams from the summer. At this time, the Reds will also move to their new training centre in Kirkby – and with ever-increasing probability for the first time since 1990 as English champions.
Reds win lawsuit against « New Balance
At the end of October 2019, the previous supplier « New Balance », which replaced « Warrior » as supplier in 2015, had moved to the London Commercial Court. The background was an alleged clause that allegedly promised the manufacturer to obtain a new five-year contract if its own offer matched that of its competitor. However, the court followed the Liverpool argumentation – mainly because of Nike world stars such as LeBron James or Rihanna, whose influence could hardly be calculated.
Overall, the « Nike » offer was therefore more lucrative for Liverpool. According to English media reports, the negotiated contract guarantees « only » around 35 million euros per season, but in return it guarantees a share in merchandising sales of a whopping 20 percent as well as other bonuses. Therefore, the club expects total annual revenues of 70 to 80 million euros. « New Balance » is currently said to be paying around 45 million euros per year.
